Cooking Vinyl, a well-established and respected independent label with a rich history of 35 years, has recently announced its search for a capable and experienced North American Product and Marketing Manager. This move comes as the label aims to expand its presence in the vibrant North American music market and continue its tradition of nurturing diverse and talented artists. With a roster that includes notable names like Billy Bragg, BABYMETAL, Suzanne Vega, and Nina Nesbitt, Cooking Vinyl has cemented its position as a leading force in the music industry.
Opportunity for Expansion
Cooking Vinyl’s decision to grow its US division signals an exciting phase for the label, representing a strategic move to further strengthen its influence in the dynamic North American music scene. By seeking a skilled and experienced Product & Marketing Manager, the label is committed to driving its continued success and fostering an environment where talented artists can thrive.
Key Responsibilities for Cooking Vinyl
The successful candidate for this position will be responsible for overseeing a multitude of critical tasks, serving as a central figure in managing and optimizing the label’s product and marketing endeavors. Working closely with both the international team and the US distribution partner, the Product and Marketing Manager will play a crucial role in spearheading various elements of the label’s campaigns, ensuring seamless execution and effective utilization of resources.
Comprehensive Campaign Management
From coordinating comprehensive artist campaigns to overseeing various aspects of digital and retail marketing, press outreach, tour management, and radio promotion, the Product and marketing Manager will be at the forefront of driving successful campaigns for the label’s diverse roster of artists. A keen eye for detail and a proactive approach will be essential in ensuring that every aspect of the campaign is meticulously executed to achieve optimal results.
Relationship Cultivation and Leveraging
The ability to establish and nurture meaningful relationships with key industry stakeholders, including DSPs, record stores, and brand partners, will be crucial in securing greater visibility and growth for Cooking Vinyl’s artists. Leveraging these connections effectively will play a significant role in enhancing the label’s industry recognition and positioning in the competitive music landscape.
Data Analysis and Strategic Enhancements
A core aspect of the role will involve the generation of comprehensive reports, analysis of sales and streaming data, and identification of emerging trends and target demographics. By harnessing these insights, the Product & Marketing Manager will have the opportunity to implement strategic enhancements, thereby optimizing the impact and performance of ongoing and future campaigns.
Active Participation in A&R Meetings
Actively engaging in monthly A&R meetings will provide the Product and marketing Manager with the platform to contribute valuable insights and drive the label’s strategic direction. This participation will be instrumental in identifying and pursuing new business opportunities, fostering a culture of innovation, and furthering the label’s growth in the North American market.
Commitment to Diversity and Application Details
Cooking Vinyl’s commitment to fostering a diverse and inclusive work environment is a cornerstone of its ethos. As an equal opportunity employer, the label values and respects the unique contributions of individuals from all backgrounds, regardless of race, gender identity, sexual orientation, disability, age, medical condition, or religious affiliation.
Interested candidates are encouraged to submit their comprehensive CV and a detailed cover letter to [email protected] by the deadline on Friday, August 12, 2022. When submitting the application, please ensure that your full name and the phrase “NA Product & Marketing Manager application” are included in the subject line of the email.
By joining Cooking Vinyl, the chosen candidate will have the opportunity to shape the label’s future in the independent music industry, making a tangible impact on the careers of talented artists and contributing to the label’s continued growth and success in the dynamic North American music market.