Innovation Arts & Entertainment taps James Macdonald to run

Innovation Arts & Entertainment (IAE) today announced that it has hired music industry veteran James Macdonald to oversee all of its festival and live event operations.

Macdonald comes to IAE with more than two decades of experience producing and promoting live entertainment events including the Life is Good Festival.

According to IAE, Macdonald will oversee all of IAE’s festivals on Martha’s Vineyard and beyond including Beach Road Weekend Presented by Black Dog, Vineyard Campout, MV Oyster Festival, and the MV Food and Wine Festival. Macdonald will also help develop new events and experiences as IAE continues to grow its operation across the country. 

Macdonald brings over two decades of music industry, marketing and festival production experience to Innovation Arts and Entertainment. Over the course of his career, he has developed festivals, events and marketing programs for The Life is Good Company, Virgin Records America and many others.

In his time working for The Life is Good Company, IAE writes that Macdonald directed and oversaw all aspects of the brand’s entertainment marketing initiatives, developing The Life is Good Festival into a Pollstar-nominated brand positioning statement, raising $4 million for charity and featuring over 80 artists in partnership with Superfly Productions, creators of the iconic Bonnaroo Music and Arts Festival.