How To Purchase Art Online : You love art and want art – but don’t know where to start! As a first time collector, you want to make the right decision. When first starting a collection, it can be pretty intimidating to go into a gallery or speak to a dealer when you don’t know what kind of art you like. With the proliferation of the use of the Internet, it’s easier and easier to purchase art online. Traditionally, gallery dealers and art agents would have control over the art world making art a very inaccessible to the masses. That has all changed with the Internet and some amazing online sites to purchase art. One of my favourite sites to research and buy art online is Artsy when you don’t have a gallery, art dealer or art agent or consultant to help you.
Artsy is a highly reputable site to find amazing artwork. It has over 300,000 artworks, architecture and design by close to 40,000 artists. Artsy has a wide range of artworks such as contemporary artwork all the way to the old masters. Artists include Damien Hirst, Gary Taxali, Jean-Michel Basquiat, Mark Rothko, Cindy Sherman, Andy Warhol, Damian Ortega, Anish Kapoor and many others, The artwork is from leading galleries, museums and private collections. In fact, Artsty’s own mission is “to make all the world’s art accessible to anyone with an Internet connection. We are a resource for art collecting and education.” Artsy claims to be the largest online database of contemporary art. Further, Artsy has an “Artsy specialist” that can help you when deciding what to collect.
When you first sign up for Artsy as a collector, they will ask you a series of questions to personalize your profile so that they can recommend artists to you. First, you will be asked the price range of artworks you are interested in: under $500, $2500, $5,000, $10,000, $25,000, $50,000, $100,00 and $100,00+.
Second, you are then asked what category of artwork you are interested in: Contemporary Art, Photography, Old Masters, Graffiti/Street Art, Post-War American Art, Contemporary African Art, Latin American art, Contemporary Asian Art, Emerging Art, Design, Modern/Impressionist Art, Ancient Art and Artifacts. You can follow any of these categories to help Artsy help with recommendations.
Artsy then suggests a few artists and artwork you like where you can mark your favourites. Based on your selections, the Artsy software then makes recommendations of artists you may enjoy following.
For instance, since I said that I like graffiti/street art, Artsy recommended that I follow Blek Le Rat, Shepard Fairey, Ravi Zupa, Finok and Keith Haring – all artists which I love! Artsy all has great art news stories and features artists which also helps make it easier to decide on an artwork to safely purchase online.
I highly recommend starting with Artsy to help you with your collection. Once you feel confident enough and learned about other artists, you can then venture out and go to galleries, art fairs and artists studios directly.